BookRenter’s Voice & Online Communications

Recently, Minty Fresh was brought in to help textbook rental pioneer BookRenter.com explore and develop an official brand voice that they could all write to so that their messaging could be more consistent. Also, they wanted the way that they sounded to be more reflective of who they were as a company. These are fun … Continue reading

LEGO DUPLO Teams Up With Librarians To Improve Literacy

MInty Fresh recently completed a project for LEGO as part of a comprehensive campaign to improve childhood literacy through the concept of adding play to storytime. Their theory (backed by research) is that adding play to storytime helps improve a child’s level of engagement with the story. Plus it has a bunch of other positive … Continue reading

The Importance Of Good Writing

I’m following a discussion in a Creative Director forum on Linkedin about the complete absence of writers in some design firms. Some felt that it was indicative of the fact that people don’t read anymore (not true). Others said that it was because people don’t understand the value that solid writing can bring to the … Continue reading

Bringing Brands To Life With Content

Many businesses, designers, and marketers often take a, “type goes here,” approach to their communications. And when they’re done with a piece, it certainly does look and sound done. Sometimes it’s even flawless. But the question is, “Does it work as well as it should?” Nope. Most of the time they’ve grossly under-resourced, bumbled or … Continue reading