The Importance Of Good Writing

I’m following a discussion in a Creative Director forum on Linkedin about the complete absence of writers in some design firms. Some felt that it was indicative of the fact that people don’t read anymore (not true). Others said that it was because people don’t understand the value that solid writing can bring to the … Continue reading

Bringing Brands To Life With Content

Many businesses, designers, and marketers often take a, “type goes here,” approach to their communications. And when they’re done with a piece, it certainly does look and sound done. Sometimes it’s even flawless. But the question is, “Does it work as well as it should?” Nope. Most of the time they’ve grossly under-resourced, bumbled or … Continue reading