LEGO DUPLO Teams Up With Librarians To Improve Literacy

MInty Fresh recently completed a project for LEGO as part of a comprehensive campaign to improve childhood literacy through the concept of adding play to storytime. Their theory (backed by research) is that adding play to storytime helps improve a child’s level of engagement with the story. Plus it has a bunch of other positive … Continue reading

Bringing Brands To Life With Content

Many businesses, designers, and marketers often take a, “type goes here,” approach to their communications. And when they’re done with a piece, it certainly does look and sound done. Sometimes it’s even flawless. But the question is, “Does it work as well as it should?” Nope. Most of the time they’ve grossly under-resourced, bumbled or … Continue reading