About

ABOUT

Minty Fresh is a brand communications and content strategy company located in San Francisco, CA that helps brings brands to life through content.

Todd Anthony/Director, Creative & Brand Strategy:
Todd is an award winning creative services pro with 15+ years experience. He has agency stays at places like Ogilvy, JWT and Y&R along with client side stints at large Internet mainstays Yahoo! and CBS Interactive and the dynamic athletic training upstart TRX. At CBS Interactive, Todd was the Creative Director/Copywriter managing a team of 17 Designers and Web Development Managers that produced over 6,000 interactive ads a year. At Yahoo! he was the Creative Lead on ad campaigns for front doors, general brand marketing efforts and new product launches. At TRX, Todd headed up a small content team, helped launch a weekly video show called TRX TV, and created all the marketing copy and scores of video scripts.


Desmond Croan/Partner, Media Strategy & Digital:
Desmond believes that, “Storytelling is the fundamental method human beings communicate real or imagined experiences.” He has spent the majority of his career creating persuasive stories for well-established brands including NBC Universal, TRX Training, the US Government and, more recently, developing businesses in Asia. Desmond thrives in creative discovery, strategy, video production and syndication across multiple audience touch points. You’ll often find him working late, pressing the envelope, and exploring innovative ways to communicate and share. Sometimes you’ll find him sanding wood. It helps him think.

Michael Rolph/Director, Production & Marketing Strategy:
Michael has spent 15 years as a marketing strategist with a unique commitment to the small-medium enterprise on the web. A seasoned entrepreneur and startup-vet, Michael is the Founder of Wheel Media, a web design agency serving small business, non-profits, and early-stage startups in the San Francisco Bay Area. Michael’s 15 years in the Internet space include business and interactive marketing strategy consultation for small ventures in consumer products, manufacturing and financial services, to name just a few. His startup life was with CampusEngine.com, where he developed and led the online marketing group’s strategy. He also spent a couple of years as the Marketing & Biz Dev Director for mid sized Web marketing company. He lives in San Francisco with his wife, 15 year old son and 2 year old daughter.

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